Marketing your Tourism Business

1 November 2001

SUMMARY

This handbook provides information on tourism marketing, the tourism marketing process and various marketing tools. It also contains a number of case studies and guidelines on developing a website and doing market research.

CONTENTS:

Cover, Contents and Preface (File type: pdf; size: 120 KB)
Section 1: Understanding Tourism Marketing (File type: pdf; size: 206 KB)
Section 2: An Overview of the Tourism Marketing Process (File type: pdf; size: 474 KB)
Section 3: An Overview of Marketing Tools (File type: pdf; size: 800 KB)
Section 4: Case Studies (File type: pdf; size: 230 KB)
Section 5: Guidelines to Developing a Website (File type: pdf; size: 182 KB)
Section 6: Guidelines for Marketing Research (File type: pdf; size: 122 KB)
Section 7: Conclusion and Annexures (File type: pdf; size: 270 KB)
Full document (File type: pdf; size: 2.1 MB)

The content on this page was last updated on 20 July 2005

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