This is a six-month mass media campaign to make members of the public aware of their rights as consumers, as well as the existence of the Office of the Consumer Protector (OCP) and the services available there.

The campaign has been developed and implemented by Comutanet.

The campaign has directed its message at commuters who are a captive audience for the duration of the journey (by bus, train or taxi).

The campaign consists of five components:

1. Posters
A set of four posters, titled "Know Your Rights", "Avoid Being Black-listed", "Hire Purchase" and "Cash Loans" were created and placed on Metro train carriages for a period of six months.

2. Decals
Smaller versions of the posters are being placed in 100 taxis, over a period of ten months.

3. Commuter FM radio message
A message is being played over Commuter FM over 2 months, which will reach an estimated 239 000 listeners per day.

4. Star Taxi Music
Contemporary music is supplied free of charge to taxi drivers on cassettes. The cassette also contains a 60-second jingle/message from the Office of the Consumer Protector.

5. Trailer advertising
A-frame trailers have been parked at strategic intersections for a total of 72 days over six months, including a few rural areas. Leaflets are distributed at the intersections at the same time.

The campaign started in late May 2003 when the first posters were placed in trains. Since then the Office of the Consumer Protector has seen a substantial increase in phone calls. The Star Taxi Music cassettes have also been distributed. The decals were placed in taxis from the end of July 2003. The trailer advertising was delayed.